A published author, TEDx speaker and branding expert, Kiran has shaped nearly 400 brands, both global and local, and has created over 50 from scratch. His influence extends to his pivotal role as chairman of the ACSAC Committee under the Unique Identification Authority of India in 2010, where he played a key role in crafting...Read More
AI has transformed the marketing world, making teams more efficient and improving how campaigns are run. While the benefits are clear, the flood of AI-generated content is leading to an overwhelming amount of similar, automated content. Google’s March 2024 algorithm update is cracking down on AI-driven content, favoring unique and genuinely helpful posts to ensure...Read More
Remember the G.I Joe action figures from your childhood? Here is a little trivia about them. In 1982, Hasbro got together with Marvel to introduce their comic book series “G.I. Joe – A Real American Hero!” as a key marketing strategy. Their main approach was to develop a detailed backstory for their action figures. This...Read More
The cliché phrase ’Content is King’ is still so true for businesses trying to get their SEO right on the spot. Perhaps that is why Netflix Canada, the streaming service known for its engaging content, is doing the same with its online content. Let’s have a look at the image here. In this post, a...Read More
AI, with its diverse content generation tools, is significantly reshaping the content marketing industry. A recent Statistical report reveals that the global market revenue of AI in marketing is expected to reach 36 billion dollars by the end of 2024. The AI tools no doubt act as magic beans for marketers today, helping them curate...Read More
When startups are busy laying the foundations, marketing often takes a backseat. Shouldn't marketing be paralleled with other critical activities? Read More
