Remember the G.I Joe action figures from your childhood? Here is a little trivia about them. In 1982, Hasbro got together with Marvel to introduce their comic book series “G.I. Joe – A Real American Hero!” as a key marketing strategy. Their main approach was to develop a detailed backstory for their action figures.  This...Read More

Two recent adverts tugged at heartstrings and brought forth fond memories of the nineties in the Indian diaspora. The first ad, launched in July 2023, celebrated India’s ‘social network’ with the popular tea brand – Red Label, which had teamed with Ogilvy’s creative team to pay homage to social networking – online and offline. Close...Read More