Achieving brand differentiation in a crowded digital landscape
AI, with its diverse content generation tools, is significantly reshaping the content marketing industry. A recent Statistical report reveals that the global market revenue of AI in marketing is expected to reach 36 billion dollars by the end of 2024.   The AI tools no doubt act as magic beans for marketers today, helping them curate...
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Humanizing technology and services through stories
An award-winning journalist, renowned radio and TV personality, and a media entrepreneur, Vasanthi Hariprakash excels in the art of storytelling. She is the Founder-Editor of Pickle Jar, enabling people and organizations to tell their stories through text, video and voice. Fluent in five languages, she connects deeply with varied audiences, showcased notably through her widely...
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The impact of AI in marketing
The impact of Artificial Intelligence (AI) on marketers is reshaping the way they approach their craft. From data analytics to customer engagement, AI is influencing every aspect of marketing, offering numerous opportunities for efficiency and innovation. Marketers now have access to advanced algorithms that can sift through vast datasets, uncover hidden patterns, and generate actionable...
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A story coach's perspective on the impact of business storytelling
A story coach, founder, speaker and consultant, Ameen Haque has more than two decades of experience across advertising, theatre, and mythology. He holds a deep-seated conviction in the profound impact of storytelling. From shaping brand identities to refining startup pitches, he navigates the intricate landscape of storytelling with finesse and precision. Ameen’s influence transcends traditional...
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How Customer Stories Can Shape Your Brand Identity
Today, customers require social proof before they make a purchase decision. In fact, a Nielsen study shows that 88% of consumers buy products based on recommendations from people they know. This proof comes from customer stories – the experiences people share about your brand.   Here’s the most important thing – customer stories validate your product’s...
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The Art of Framing Successful Internal Communication
A seasoned consultant, trainer, speaker and thought leader, Sandrine Bardot is a true expert in organization transformation with an impressive 30-year journey spanning diverse sectors from high-tech innovation to multinational conglomerates. She bridges the gap between theory and practice, ensuring companies reach their full potential. Her transformative approach involves strategic integration of Total Rewards with...
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9 LinkedIn Jedi mind tricks to grow your audience
Boosting your personal brand on LinkedIn requires more than great content; it demands an engaged and valuable audience. We’ve outlined the top 9 strategies to expand your reach and establish yourself as an industry thought leader. 1. Know your audience (like you try knowing your crush) Getting to know your audience is essential if you...
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Business Growth with Thought Leadership
In 2024, we can anticipate a series of positive market changes and significant global events, some even challenging & critical. Effective leadership will be crucial, and leaders who can help their teams navigate through the transitions with resilience and agility will create the greatest value. In this context, thought leadership can be a powerful tool...
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A deep exploration into the subtleties of brand storytelling
A founder, brand strategist, coach and bestselling author, Ambi M G Parameswaran brings over 40 years of experience in crafting successful brand stories for notable companies such as TCS, ICICI Bank, and Wipro.  He is an accomplished author of eleven books, including bestsellers like “Nawabs Nudes Noodles – India Through 50 Years of Advertising” [a...
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Exploring brand storytelling from a marketer’s perspective
A passionate learner, marketer and storyteller, Aditya finds joy in the exploration of change and transformation across industries, geographies, and cultures.   With an extensive background in strategy and branding at JWT, Ogilvy, and iflix/WeTV Malaysia, followed by Lazada in Southeast Asia, he has mastered the science behind marketing while skillfully employing the narrative magic of...
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