Remember the G.I Joe action figures from your childhood? Here is a little trivia about them. In 1982, Hasbro got together with Marvel to introduce their comic book series “G.I. Joe – A Real American Hero!” as a key marketing strategy. Their main approach was to develop a detailed backstory for their action figures. This...Read More
The cliché phrase ’Content is King’ is still so true for businesses trying to get their SEO right on the spot. Perhaps that is why Netflix Canada, the streaming service known for its engaging content, is doing the same with its online content. Let’s have a look at the image here. In this post, a...Read More
An entrepreneur, innovator, tech leader and storyteller, Atul Jalan’s insights on analytics and consumer tech are sought by publications and forums worldwide. His single objective is to keep the spirit of invention and innovation alive. With a remarkable track record of four successful ventures, Atul has successfully built an analytics portfolio trusted by numerous Fortune...Read More
Gone are the days when keywords were the only SEO technique that mattered. Today, high-quality content combined with well-researched keywords play a crucial role in enhancing brand visibility, trust, and engagement. But how exactly does it work? It’s simple! For example, if you own a homestay and want to boost its visibility, you could publish...Read More
AI, with its diverse content generation tools, is significantly reshaping the content marketing industry. A recent Statistical report reveals that the global market revenue of AI in marketing is expected to reach 36 billion dollars by the end of 2024. The AI tools no doubt act as magic beans for marketers today, helping them curate...Read More
An award-winning journalist, renowned radio and TV personality, and a media entrepreneur, Vasanthi Hariprakash excels in the art of storytelling. She is the Founder-Editor of Pickle Jar, enabling people and organizations to tell their stories through text, video and voice. Fluent in five languages, she connects deeply with varied audiences, showcased notably through her widely...Read More
The impact of Artificial Intelligence (AI) on marketers is reshaping the way they approach their craft. From data analytics to customer engagement, AI is influencing every aspect of marketing, offering numerous opportunities for efficiency and innovation. Marketers now have access to advanced algorithms that can sift through vast datasets, uncover hidden patterns, and generate actionable...Read More
A story coach, founder, speaker and consultant, Ameen Haque has more than two decades of experience across advertising, theatre, and mythology. He holds a deep-seated conviction in the profound impact of storytelling. From shaping brand identities to refining startup pitches, he navigates the intricate landscape of storytelling with finesse and precision. Ameen’s influence transcends traditional...Read More
Today, customers require social proof before they make a purchase decision. In fact, a Nielsen study shows that 88% of consumers buy products based on recommendations from people they know. This proof comes from customer stories – the experiences people share about your brand. Here’s the most important thing – customer stories validate your product’s...Read More
A seasoned consultant, trainer, speaker and thought leader, Sandrine Bardot is a true expert in organization transformation with an impressive 30-year journey spanning diverse sectors from high-tech innovation to multinational conglomerates. She bridges the gap between theory and practice, ensuring companies reach their full potential. Her transformative approach involves strategic integration of Total Rewards with...Read More
