Are you stuck with a business buzzword you love but are not sure whether you should use it? When in doubt, cut it out.Read More

In the second #LeadershipStorytelling story, we discuss the advantages of storytelling in improving revenue and increasing operational efficiency. Read on.Read More

Global companies use storytelling as a leadership strategy and great leaders lead by the story. Explore our first story from the #LeadershipStorytelling series.Read More

Some stories influence us like none other. That’s the art of persuasive writing. Explore how to master it and build a connection with the readers.Read More

Finding a new word is like finding a shiny new coin on the kerb. If you are a logophile, here are some new pandemic vocabulary to explore.Read More

A well defined outline is the backbone of great stories. Explore the mantras and build a comprehensive structure to write engaging stories. Read More

If you are a young startup, make sure to avoid these three mistakes. This blog is an entrepreneur's journey to success. Read More

When startups are busy laying the foundations, marketing often takes a backseat. Shouldn't marketing be paralleled with other critical activities?     Read More

Business writing and creative writing are the twains that do not meet. Well, mostly. What if the both mingle? What happens when the tropes and templates exchange places? Read on to find out...Read More

What do you do when you are gifted technically, aspire to reach the top but fall short in the area of communication? Read on to explore.Read More