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Children make the best marketers
I often look at children and think, ‘I wish I could be a child again!’     Of course, this thought usually stems from observing a child’s carefree nature, unbound joy, and absolute innocence, but if I think deeper, there’s so much more to being like a child. I honestly believe that if we could all be...
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Fuelling Adulthood Rediscovery with Childlike Attitude
Curious about similarities between Elon Musk and Mark Zuckerberg? Other than being tech moguls and multi-billionaires, around age 12, both had, of their own accord, ideated, designed, and launched their own software programs. Childhood is a land of dreams and boundless energy. Each one of us has a story from our childhood when we created...
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Cyber security for marketers
With new digital initiatives taking the front seat in driving organizational innovation, marketers should help voice out their organization's commitment to protecting data and communications.
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Genesis of a business storyteller
Read our blog to explore the vital milestones in the journey of a first-time business storyteller and how it helps build valuable lessons for work and life.
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storytelling as a marketing tool
Stories have been the source of information retention since the dawn of humankind. Teachers and marketers have been using the art of storytelling as an essential element of teaching and learning. Explore how stories has transformed into a medium of communication.
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What is marketing attribution
With marketing attribution, you can identify which content is driving conversions and generating revenue. Read our blog to find out the steps on getting.
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Personal Branding - We-Storytellers
Personal bands built on the foundation of authenticity and experience will stay. Here is our take on preserving the sanctity of Personal Branding on LinkedIn.
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Lead your product marketing with content strategy
It’s a cluttered marketplace out there, so how do I make my product stand out? This question has often haunted all Product Marketers (PMs). With multiple stakeholders involved in the B2B space, you should have an excellent reason for your consumers to choose your product unanimously.    An effective content strategy led by the power...
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3 Components of Technology Storytelling 
It has been merely days since we all witnessed the wonders of the universe courtesy of the James Webb Space Telescope. A technological marvel in itself, every image it generates is a treasure trove of valuable scientific data. But did we feel overwhelmed by the flow of scientific jargon and astronomical data?  No. Because the...
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bot writing
As writers, we invest time trying to work out the likely impact of our storytelling on the reader. The packaging of words evokes emotions and subsequent action from the audience. Can a bot write a similar story and get the same result? That’s what we explore in this blog. 
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