Diversity and Storytelling in B2B Marketing and Branding Stories have fascinated both children and adults for centuries. People are drawn to stories because of their inclination to find meaning in everything. Every moral or virtue can be associated with an account in all cultures across the world. After all, stories create an experience that can...Read More

The story of content as a tool of engagement goes back to 1800. Librairie Galignani, a bookstore in Paris, took a novel route to attract people to their reading room. They started printing a newspaper showcasing articles from influential authors and books at the time. Although the story has not changed much, from then, the...Read More