Business storytelling elevates businesses above transactions. It weaves, crafts and connects businesses to its stakeholders with thoughtful narratives.   Think about Nike, their ‘Just do it’ campaign brilliantly championed them as visionaries who understood the intersection of sports, culture, and individual ambition, driving deeper connections with their audience beyond the product.  Today’s business landscape is built...Read More

Here’s an interesting story.  Sarah, an experienced marketer, had an interesting encounter when her client, John, visited her office one day. John, an enthusiastic inventor, had developed an innovative gadget he believed would transform the way people communicated. With a gleam of excitement in his eyes, he introduced his creation, “CommuTech,” a compact device promising...Read More