Figure out the creative process for a fulfilling writing journey. Listen, understand, structure and write.Read More

The art of business storytelling: How to build a differentiated voice, craft engaging stories and bring your audience along.Read More

What is a story? Discover the integral elements of storytelling; language, construct, flow and above all integrity.Read More

Unwind the key parameters of an agile performance management system for a healthy organizational culture.Read More

Should we rehash our soft skills? Explore the new business etiquettes to be learnt in the changed business scenariosRead More

Weave better stories to connect with your audience well  in these uncertain times with the laws to change communicationRead More

Can nostalgia strengthen the bond with a brand? Unwind the magic of  Starbucks’ campaign that builds emotional connection.Read More

Can a digital portfolio of art match the aesthetics of an art gallery? Is the encore diluting to digital thumbs ups and claps?Read More

Witness the all new era of storytelling with the changing tone of advertising where Brands rethink their punchlines.Read More

Here’s an interesting anecdote where the author shares experience of a monsoon evening, of cloud, rain and rainbow.Read More