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#businessstorytelling
A deep exploration into the subtleties of brand storytelling
A founder, brand strategist, coach and bestselling author, Ambi M G Parameswaran brings over 40 years of experience in crafting successful brand stories for notable companies such as TCS, ICICI Bank, and Wipro.  He is an accomplished author of eleven books, including bestsellers like “Nawabs Nudes Noodles – India Through 50 Years of Advertising” [a...
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It was 1947. Like thousands of others, a young man arrived in Delhi from Sialkot, Punjab, fleeing the horrors of Partition. With just Rs. 1,500 in his pocket, he rented a tiny shop in Karol Bagh. From there, he hoped to rebuild his family’s pre-Independence business of selling ground spices.   Cut to almost three quarters...
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Business Storytelling
When was the last time you were enthralled by a story?   I am sure there would have been nights where you couldn’t help but stay awake to finish a gripping novel or movie. Or perhaps, changed your perspective to something after reading an intriguing story in a newspaper, magazine, or on social media.  We have...
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Resolution 2023 – Becoming a better storyteller
It’s been a little more than 2 years since I joined We-Storytellers, a community that is driven to make an impact in the business storytelling industry.   Being a passionate writer and a person who loves making Venn-diagrams and trend charts, I worked towards mixing together data and storytelling.   Storytelling is one of the most...
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Communication beyond workplace
Read our blog to explore the often-overlooked need for connection with workplace and colleagues post departure. And understand the current dynamics at play and the role of such relations for future.
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Children make the best marketers
I often look at children and think, ‘I wish I could be a child again!’     Of course, this thought usually stems from observing a child’s carefree nature, unbound joy, and absolute innocence, but if I think deeper, there’s so much more to being like a child. I honestly believe that if we could all be...
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Overcoming the Great Resignation with Better Workplace
With the Great Resignation making monumental strides, is it signaling a shift in employer-employee relations? How do employers overcome this great phenomenon?
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Thought Leadership and Personal Branding
Thought Leadership is much more than driving your own personal brand. A Thought Leader drives and inspires others to become leaders in their own right.  
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Employee Engagement
Employee Engagement activities at the workplace increases the connection an employee feels with the workplace as an EBR strategy.  
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Experience matters and expertise counts. They make a good pair, but execution - the master- makes the difference. Agree?
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