Tag

#communication
Mastering the Art of Storytelling
An entrepreneur, innovator, tech leader and storyteller, Atul Jalan’s insights on analytics and consumer tech are sought by publications and forums worldwide. His single objective is to keep the spirit of invention and innovation alive.   With a remarkable track record of four successful ventures, Atul has successfully built an analytics portfolio trusted by numerous Fortune...
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A deep exploration into the subtleties of brand storytelling
A founder, brand strategist, coach and bestselling author, Ambi M G Parameswaran brings over 40 years of experience in crafting successful brand stories for notable companies such as TCS, ICICI Bank, and Wipro.  He is an accomplished author of eleven books, including bestsellers like “Nawabs Nudes Noodles – India Through 50 Years of Advertising” [a...
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Recently, I had a disappointing interaction with the customer service of a well-known brand. I had purchased a laptop from a reputed electronic store, and despite their initial setup, the system failed to boot upon delivery. I reached out to customer service multiple times, and after much persistence, an executive finally came to address the...
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content marketing, content strategy, business storytelling, communication, we-storytellers
Figure out the creative process for a fulfilling writing journey. Listen, understand, structure and write.
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