Knowing how your customer feels could be the key to building a lasting relationship with your brand. While there is a lot of steadfast data available, digital distances and cultural differences make it hard for marketers to understand how people really feel. Technological advancements are making it possible to overcome this complexity. In this article,...Read More
Recently, I had a disappointing interaction with the customer service of a well-known brand. I had purchased a laptop from a reputed electronic store, and despite their initial setup, the system failed to boot upon delivery. I reached out to customer service multiple times, and after much persistence, an executive finally came to address the...Read More
It’s been a little more than 2 years since I joined We-Storytellers, a community that is driven to make an impact in the business storytelling industry. Being a passionate writer and a person who loves making Venn-diagrams and trend charts, I worked towards mixing together data and storytelling. Storytelling is one of the most...Read More
Finding a common ground begins by developing listening, understanding, trust, empathy and encouragement. These attributes are cultivated with practice. Read More
