Influencer marketing or social media marketing has been associated with B2C for a very long time. But given its reach and credibility today, it is slowly and steadily gaining importance in B2B companies too.   With paid marketing becoming evasive, B2B companies are finding new ways to connect with their target audience authentically to drive value.  ...Read More

Winston Churchill famously asserted, “The difference between mere management and leadership is communication.”  Effective leadership communication is the bedrock of trust, engagement, and a shared sense of purpose within organizations. It entails sharing information, ideas, and values between leaders and team members, fueling growth and enhancing the Employer Brand.  True leaders not only guide but...Read More