An ABM evangelist, host, Co-founder, and CEO, Arun Gopalaswami is an expert in startup mentoring, offering actionable Go-to-Market insights. He enjoys fusing data, personalization, and orchestration to empower Go-to-Market teams in converting high-value accounts into loyal customers. Arun’s strength lies in formulating impactful strategies, which he has demonstrated through his ventures such as Ignite ABM...Read More

Today, customers require social proof before they make a purchase decision. In fact, a Nielsen study shows that 88% of consumers buy products based on recommendations from people they know. This proof comes from customer stories – the experiences people share about your brand.   Here’s the most important thing – customer stories validate your product’s...Read More