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Business Storytelling
When was the last time you were enthralled by a story?   I am sure there would have been nights where you couldn’t help but stay awake to finish a gripping novel or movie. Or perhaps, changed your perspective to something after reading an intriguing story in a newspaper, magazine, or on social media.  We have...
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Building B2B Brand Strategy: Diversity in Storytelling
Diversity and Storytelling in B2B Marketing and Branding Stories have fascinated both children and adults for centuries. People are drawn to stories because of their inclination to find meaning in everything. Every moral or virtue can be associated with an account in all cultures across the world. After all, stories create an experience that can...
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The story of content as a tool of engagement goes back to 1800. Librairie Galignani, a bookstore in Paris, took a novel route to attract people to their reading room. They started printing a newspaper showcasing articles from influential authors and books at the time. Although the story has not changed much, from then, the...
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The Superwoman label, thought to be empowering actually creates an unrealistic expectations from women. Fortunately, slowly the cracks in this idea are slowly emerging.
She works under a glass ceiling and manages household duties around the clock. Yes, she is a superwoman; but her cape is a carapace.    Every woman has been called a Superwoman at some point in life.   Yet, an IIM (Ahmedabad) study confirms that only 5% of women reach top management positions in India. These numbers are...
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Infinite Business Stories
There’s a story in every step towards a goal.   Looking through a microscope, you will find the most minute details of a living or nonliving thing. Chances are the most negligible finding will amaze you. Further, you may be interested in digging deeper to research more. The same is with Business. From the outside, you...
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Resolution 2023 – Becoming a better storyteller
It’s been a little more than 2 years since I joined We-Storytellers, a community that is driven to make an impact in the business storytelling industry.   Being a passionate writer and a person who loves making Venn-diagrams and trend charts, I worked towards mixing together data and storytelling.   Storytelling is one of the most...
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Communication beyond workplace
Read our blog to explore the often-overlooked need for connection with workplace and colleagues post departure. And understand the current dynamics at play and the role of such relations for future.
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Children make the best marketers
I often look at children and think, ‘I wish I could be a child again!’     Of course, this thought usually stems from observing a child’s carefree nature, unbound joy, and absolute innocence, but if I think deeper, there’s so much more to being like a child. I honestly believe that if we could all be...
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Fuelling Adulthood Rediscovery with Childlike Attitude
Curious about similarities between Elon Musk and Mark Zuckerberg? Other than being tech moguls and multi-billionaires, around age 12, both had, of their own accord, ideated, designed, and launched their own software programs. Childhood is a land of dreams and boundless energy. Each one of us has a story from our childhood when we created...
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Cyber security for marketers
With new digital initiatives taking the front seat in driving organizational innovation, marketers should help voice out their organization's commitment to protecting data and communications.
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