Diversity and Storytelling in B2B Marketing and Branding Stories have fascinated both children and adults for centuries. People are drawn to stories because of their inclination to find meaning in everything. Every moral or virtue can be associated with an account in all cultures across the world. After all, stories create an experience that can...Read More
The story of content as a tool of engagement goes back to 1800. Librairie Galignani, a bookstore in Paris, took a novel route to attract people to their reading room. They started printing a newspaper showcasing articles from influential authors and books at the time. Although the story has not changed much, from then, the...Read More
She works under a glass ceiling and manages household duties around the clock. Yes, she is a superwoman; but her cape is a carapace. Every woman has been called a Superwoman at some point in life. Yet, an IIM (Ahmedabad) study confirms that only 5% of women reach top management positions in India. These numbers are...Read More
There’s a story in every step towards a goal. Looking through a microscope, you will find the most minute details of a living or nonliving thing. Chances are the most negligible finding will amaze you. Further, you may be interested in digging deeper to research more. The same is with Business. From the outside, you...Read More
It’s been a little more than 2 years since I joined We-Storytellers, a community that is driven to make an impact in the business storytelling industry. Being a passionate writer and a person who loves making Venn-diagrams and trend charts, I worked towards mixing together data and storytelling. Storytelling is one of the most...Read More
Read our blog to explore the often-overlooked need for connection with workplace and colleagues post departure. And understand the current dynamics at play and the role of such relations for future.Read More
I often look at children and think, ‘I wish I could be a child again!’ Of course, this thought usually stems from observing a child’s carefree nature, unbound joy, and absolute innocence, but if I think deeper, there’s so much more to being like a child. I honestly believe that if we could all be...Read More
Curious about similarities between Elon Musk and Mark Zuckerberg? Other than being tech moguls and multi-billionaires, around age 12, both had, of their own accord, ideated, designed, and launched their own software programs. Childhood is a land of dreams and boundless energy. Each one of us has a story from our childhood when we created...Read More
With new digital initiatives taking the front seat in driving organizational innovation, marketers should help voice out their organization's commitment to protecting data and communications.Read More
Read our blog to explore the vital milestones in the journey of a first-time business storyteller and how it helps build valuable lessons for work and life.Read More
