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Lead your product marketing with content strategy
It’s a cluttered marketplace out there, so how do I make my product stand out? This question has often haunted all Product Marketers (PMs). With multiple stakeholders involved in the B2B space, you should have an excellent reason for your consumers to choose your product unanimously.    An effective content strategy led by the power...
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3 Components of Technology Storytelling 
It has been merely days since we all witnessed the wonders of the universe courtesy of the James Webb Space Telescope. A technological marvel in itself, every image it generates is a treasure trove of valuable scientific data. But did we feel overwhelmed by the flow of scientific jargon and astronomical data?  No. Because the...
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bot writing
As writers, we invest time trying to work out the likely impact of our storytelling on the reader. The packaging of words evokes emotions and subsequent action from the audience. Can a bot write a similar story and get the same result? That’s what we explore in this blog. 
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grow your brand on linkedin
Explore a compiled list of growth hacks from our business cases and storytelling experience to increase the reach of your LinkedIn content to a larger audience.
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metaverse and virtual reality
Though touted as the future of the internet, the metaverse is more than that. It will transform how we live, from interactions to music, fashion and much more.
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Positive Employee Experience
In this blog, we explore why delivering a positive employee experience is the need of the hour. Read more to find out how to turn your employee’s positive experience into a competitive advantage.  
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Content marketing in metaverse
Metaverse is a futuristic technology waiting to capture the attention of next-gen consumers. The world of content marketing is preparing for the next milestone in its evolution. Read all about it here. 
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attracting talent in the gig economy
The gig economy is transforming the work landscape, offering possibilities for growth. And businesses who take the right steps will come out on top.
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Who is responsible for employer branding
Who exactly is responsible for employer branding in 2022 is the million-dollar question. Is it HR, CEO, Marketing or none? Read our blog to find out.
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Attracting and retaining talent is only half the story. What about future prospects you do not want to miss out on? Here are a few handpicked initiatives to build a positive employer brand in 2022 and beyond.
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