Category

Writing
leadership storytelling - business impact
In the second #LeadershipStorytelling story, we discuss the advantages of storytelling in improving revenue and increasing operational efficiency. Read on.
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Lead by the Story
Global companies use storytelling as a leadership strategy and great leaders lead by the story. Explore our first story from the #LeadershipStorytelling series.
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Some stories influence us like none other. That’s the art of persuasive writing. Explore how to master it and build a connection with the readers.
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pandemic vocabulary_wst
Finding a new word is like finding a shiny new coin on the kerb. If you are a logophile, here are some new pandemic vocabulary to explore.
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How to structure a story?
A well defined outline is the backbone of great stories. Explore the mantras and build a comprehensive structure to write engaging stories. 
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