The cliché phrase ’Content is King’ is still so true for businesses trying to get their SEO right on the spot. Perhaps that is why Netflix Canada, the streaming service known for its engaging content, is doing the same with its online content.
Let’s have a look at the image here. In this post, a simple phrase about the millennials on Twitter (now X), helped Netflix to garner attention and engage the global online audience. It gave Netflix the chance to reach out to its audience and attract them to its platform. This is the power of a good piece of content.
However, to cut through the clutter of oversaturated online media, and reach your audience, we will talk to you about the concept of content marketing – a strategy that helps to connect with customers more systematically.
Let’s dive in and learn how businesses in the UAE can benefit from content marketing strategies.
What is Content Marketing?
Content marketing is a new-age marketing technique that delves into the creation and distribution of content that is valuable, relevant and consistent to attract, acquire and hold your defined target audience.
You know, content marketing really does work wonders. It’s not just talk – there’s actual proof out there. For instance, the Content Council and Content+ found that people are way more likely to buy from companies that give them useful stuff to read or watch. In fact, a massive 61% of people said they’d rather see good content than ads.
Why do Businesses in the UAE Need Content Marketing?
UAE is a thriving business centre in the Middle East which offers immense chances for businesses and entrepreneurs. However, in the competitive landscape of the region, effective online marketing is necessary for the success of the business. And here is where content marketing can really shine.
Think about it. Businesses big or small, all are vying for customers’ attention. Content marketing gives you a way to stand out from the crowd. Here are the top three reasons for businesses in the UAE to adopt content marketing.
- Establishing Thought Leadership
Creating and sharing Thought Leadership content helps to build a relationship of trust and credibility with the target audience.
- Driving Brand Awareness
Content marketing is the key to enhancing the visibility of your brand. A good digital marketing company can assist you in sharing engaging content across different platforms.
- Enhancing SEO and Driving Organic Traffic
Quality of content is an essential ranking factor. Search engines love content that is relevant and regularly updated and rewards it with higher rankings.
Right Content Marketing Strategy for Businesses in UAE
The UAE comprises seven Emirates, which include Abu Dhabi and Dubai. Factors like language, religion, Islamic customs, culture, religious holidays and more play a critical role in how you approach content creation to engage your audience in the UAE.
Keeping that in mind, let us now look at some top content strategies for effective brand communication in the UAE:
- Cultural Integration and Relevance
Integrating local culture and traditions into your content is crucial. This means that you or your content writing agency needs to align with significant cultural and religious events like Ramadan, Eid, and National Day.
For instance, during Ramadan, you can share content that reflects the spirit of the month, such as community stories, fasting tips, and charity initiatives.
Note: Ensure your content respects Islamic values and stays away from anything that might be considered offensive.
- Language Localization
Language plays an essential role in marketing. While Arabic is the local language, many people also speak English.
Many businesses from the West are able to market easily to the upper class in UAE since they can easily speak and read English. However, if you wish to reach a broader population, it is advisable to use Arabic in dialects that are specific to the region.
Therefore, adopting a bilingual approach and incorporating storytelling into your marketing can enhance this connection, making your content more engaging and relatable.
- Visual and Interactive Content
High-quality visuals and interactive content are particularly effective in the UAE, where digital consumption is high. Also, if you look at the numbers, 88% of marketers say that interactive content helps brands differentiate themselves.
Interactive content such as polls, quizzes, and contests can significantly help you in boosting engagement. For instance, you can run a contest during Ramadan season to engage and ask your audience to share their best Iftar recipes, with winners receiving special prizes.
- Religious Holidays
Religious holidays play a significant role in UAE’s business environment, and understanding this is key for your content strategy. During Ramadan, working hours are shorter, and business slows down, so schedule your posts for pre-dawn (Suhoor) and post-sunset (Iftar) times. Creating and scheduling content that resonates with the spirit and schedule of Ramadan and Eid celebrations is important.
Pause non-essential content during significant religious observances and show your brand’s involvement in local traditions. By respecting these holidays, you’ll build a stronger connection with your audience.
Consider partnering with the best digital marketing agencies that are local and understand the UAE market’s unique cultural landscape.
- Use Effective Storytelling
The UAE has a rich cultural heritage in storytelling, which companies may leverage to produce content that has a purpose. Integrating regional customs and values into your narratives might help your brand gain the audience’s trust and credibility. This approach is a great fit with the Vision 2030 effort, which emphasizes national identity and cultural heritage.
Because Dubai and other similar cities are multicultural and diverse, your storytelling material should highlight the distinctive experiences of various customer segments. Making this change can greatly improve the relationship your brand has with its target market.
Conclusion
Content marketing is essential for businesses in the UAE. This blog must have definitely helped you to understand the importance of integrating cultural relevance, local language, visual and interactive elements, and effective storytelling in your content. These best practices will definitely help you connect with diverse audiences, build trust, and enhance your brand’s visibility.
Are you a business in UAE? Partnering with the best content writing agency in UAE can further boost your brand visibility and enhance your growth. Let’s talk!