A story coach, founder, speaker and consultant, Ameen Haque has more than two decades of experience across advertising, theatre, and mythology. He holds a deep-seated conviction in the profound impact of storytelling. From shaping brand identities to refining startup pitches, he navigates the intricate landscape of storytelling with finesse and precision. Ameen’s influence transcends traditional...Read More
A passionate learner, marketer and storyteller, Aditya finds joy in the exploration of change and transformation across industries, geographies, and cultures. With an extensive background in strategy and branding at JWT, Ogilvy, and iflix/WeTV Malaysia, followed by Lazada in Southeast Asia, he has mastered the science behind marketing while skillfully employing the narrative magic of...Read More
Two recent adverts tugged at heartstrings and brought forth fond memories of the nineties in the Indian diaspora. The first ad, launched in July 2023, celebrated India’s ‘social network’ with the popular tea brand – Red Label, which had teamed with Ogilvy’s creative team to pay homage to social networking – online and offline. Close...Read More
Diversity and Storytelling in B2B Marketing and Branding Stories have fascinated both children and adults for centuries. People are drawn to stories because of their inclination to find meaning in everything. Every moral or virtue can be associated with an account in all cultures across the world. After all, stories create an experience that can...Read More
In the second #LeadershipStorytelling story, we discuss the advantages of storytelling in improving revenue and increasing operational efficiency. Read on.Read More
Global companies use storytelling as a leadership strategy and great leaders lead by the story. Explore our first story from the #LeadershipStorytelling series.Read More
Some stories influence us like none other. That’s the art of persuasive writing. Explore how to master it and build a connection with the readers.Read More
