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business storytelling
Customer Stories in customer engagement and business storytelling
With today’s cluttered marketplace and people’s attention span dwindling to a mere eight seconds, what can companies do to maintain visibility. Customer engagement becomes crucial not only to draw in but also retain customers. Often, case studies are used to highlight the successful journey embarked upon by a company and their employees. However, it lacks an important aspect necessary to connect with the audience. The missing piece of the puzzle that is the...
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