A published author, TEDx speaker and branding expert, Kiran has shaped nearly 400 brands, both global and local, and has created over 50 from scratch. His influence extends to his pivotal role as chairman of the ACSAC Committee under the Unique Identification Authority of India in 2010, where he played a key role in crafting...Read More

AI has transformed the marketing world, making teams more efficient and improving how campaigns are run. While the benefits are clear, the flood of AI-generated content is leading to an overwhelming amount of similar, automated content. Google’s March 2024 algorithm update is cracking down on AI-driven content, favoring unique and genuinely helpful posts to ensure...Read More

AI, with its diverse content generation tools, is significantly reshaping the content marketing industry. A recent Statistical report reveals that the global market revenue of AI in marketing is expected to reach 36 billion dollars by the end of 2024.   The AI tools no doubt act as magic beans for marketers today, helping them curate...Read More

The impact of Artificial Intelligence (AI) on marketers is reshaping the way they approach their craft. From data analytics to customer engagement, AI is influencing every aspect of marketing, offering numerous opportunities for efficiency and innovation. Marketers now have access to advanced algorithms that can sift through vast datasets, uncover hidden patterns, and generate actionable...Read More

An ABM evangelist, host, Co-founder, and CEO, Arun Gopalaswami is an expert in startup mentoring, offering actionable Go-to-Market insights. He enjoys fusing data, personalization, and orchestration to empower Go-to-Market teams in converting high-value accounts into loyal customers. Arun’s strength lies in formulating impactful strategies, which he has demonstrated through his ventures such as Ignite ABM...Read More