A published author, TEDx speaker and branding expert, Kiran has shaped nearly 400 brands, both global and local, and has created over 50 from scratch. His influence extends to his pivotal role as chairman of the ACSAC Committee under the Unique Identification Authority of India in 2010, where he played a key role in crafting...Read More
Remember the G.I Joe action figures from your childhood? Here is a little trivia about them. In 1982, Hasbro got together with Marvel to introduce their comic book series “G.I. Joe – A Real American Hero!” as a key marketing strategy. Their main approach was to develop a detailed backstory for their action figures. This...Read More
The cliché phrase ’Content is King’ is still so true for businesses trying to get their SEO right on the spot. Perhaps that is why Netflix Canada, the streaming service known for its engaging content, is doing the same with its online content. Let’s have a look at the image here. In this post, a...Read More
An entrepreneur, innovator, tech leader and storyteller, Atul Jalan’s insights on analytics and consumer tech are sought by publications and forums worldwide. His single objective is to keep the spirit of invention and innovation alive. With a remarkable track record of four successful ventures, Atul has successfully built an analytics portfolio trusted by numerous Fortune...Read More
Gone are the days when keywords were the only SEO technique that mattered. Today, high-quality content combined with well-researched keywords play a crucial role in enhancing brand visibility, trust, and engagement. But how exactly does it work? It’s simple! For example, if you own a homestay and want to boost its visibility, you could publish...Read More
An award-winning journalist, renowned radio and TV personality, and a media entrepreneur, Vasanthi Hariprakash excels in the art of storytelling. She is the Founder-Editor of Pickle Jar, enabling people and organizations to tell their stories through text, video and voice. Fluent in five languages, she connects deeply with varied audiences, showcased notably through her widely...Read More
The impact of Artificial Intelligence (AI) on marketers is reshaping the way they approach their craft. From data analytics to customer engagement, AI is influencing every aspect of marketing, offering numerous opportunities for efficiency and innovation. Marketers now have access to advanced algorithms that can sift through vast datasets, uncover hidden patterns, and generate actionable...Read More
A story coach, founder, speaker and consultant, Ameen Haque has more than two decades of experience across advertising, theatre, and mythology. He holds a deep-seated conviction in the profound impact of storytelling. From shaping brand identities to refining startup pitches, he navigates the intricate landscape of storytelling with finesse and precision. Ameen’s influence transcends traditional...Read More
A passionate learner, marketer and storyteller, Aditya finds joy in the exploration of change and transformation across industries, geographies, and cultures. With an extensive background in strategy and branding at JWT, Ogilvy, and iflix/WeTV Malaysia, followed by Lazada in Southeast Asia, he has mastered the science behind marketing while skillfully employing the narrative magic of...Read More
Two recent adverts tugged at heartstrings and brought forth fond memories of the nineties in the Indian diaspora. The first ad, launched in July 2023, celebrated India’s ‘social network’ with the popular tea brand – Red Label, which had teamed with Ogilvy’s creative team to pay homage to social networking – online and offline. Close...Read More
