In the second #LeadershipStorytelling story, we discuss the advantages of storytelling in improving revenue and increasing operational efficiency. Read on.Read More

Global companies use storytelling as a leadership strategy and great leaders lead by the story. Explore our first story from the #LeadershipStorytelling series.Read More

Some stories influence us like none other. That’s the art of persuasive writing. Explore how to master it and build a connection with the readers.Read More

Finding a new word is like finding a shiny new coin on the kerb. If you are a logophile, here are some new pandemic vocabulary to explore.Read More

Unravel the mystery to craft marvelous stories with 4Cs of asking questions.Read More

Neuroscience has an equal claim in building a compelling narrative. Read on to find more the Science of Storytelling.Read More

Here's how you can wow your audience! Powerful storytelling with splash of humour and wit and bang on spontaneity.Read More

“Once upon a time there was a ……”  Does your eyes get wide and your back relaxes when you read or listen to the words above? Well, you are normal and it’s a very common behaviour among homo sapiens.   Stories are something that make people pause and think, combine good stories with a master storyteller,...Read More

Figure out the creative process for a fulfilling writing journey. Listen, understand, structure and write.Read More