A Serial Entrepreneur's Take on AI-Powered Content and Technology
An ABM evangelist, host, Co-founder, and CEO, Arun Gopalaswami is an expert in startup mentoring, offering actionable Go-to-Market insights. He enjoys fusing data, personalization, and orchestration to empower Go-to-Market teams in converting high-value accounts into loyal customers. Arun’s strength lies in formulating impactful strategies, which he has demonstrated through his ventures such as Ignite ABM...
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Building customer personalization
Knowing how your customer feels could be the key to building a lasting relationship with your brand. While there is a lot of steadfast data available, digital distances and cultural differences make it hard for marketers to understand how people really feel. Technological advancements are making it possible to overcome this complexity. In this article,...
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