Today, customers require social proof before they make a purchase decision. In fact, a Nielsen study shows that 88% of consumers buy products based on recommendations from people they know. This proof comes from customer stories – the experiences people share about your brand.   Here’s the most important thing – customer stories validate your product’s...Read More

A seasoned consultant, trainer, speaker and thought leader, Sandrine Bardot is a true expert in organization transformation with an impressive 30-year journey spanning diverse sectors from high-tech innovation to multinational conglomerates. She bridges the gap between theory and practice, ensuring companies reach their full potential. Her transformative approach involves strategic integration of Total Rewards with...Read More

Boosting your personal brand on LinkedIn requires more than great content; it demands an engaged and valuable audience. We’ve outlined the top 9 strategies to expand your reach and establish yourself as an industry thought leader. 1. Know your audience (like you try knowing your crush) Getting to know your audience is essential if you...Read More

In 2024, we can anticipate a series of positive market changes and significant global events, some even challenging & critical. Effective leadership will be crucial, and leaders who can help their teams navigate through the transitions with resilience and agility will create the greatest value. In this context, thought leadership can be a powerful tool...Read More

A founder, brand strategist, coach and bestselling author, Ambi M G Parameswaran brings over 40 years of experience in crafting successful brand stories for notable companies such as TCS, ICICI Bank, and Wipro.  He is an accomplished author of eleven books, including bestsellers like “Nawabs Nudes Noodles – India Through 50 Years of Advertising” [a...Read More

A passionate learner, marketer and storyteller, Aditya finds joy in the exploration of change and transformation across industries, geographies, and cultures.   With an extensive background in strategy and branding at JWT, Ogilvy, and iflix/WeTV Malaysia, followed by Lazada in Southeast Asia, he has mastered the science behind marketing while skillfully employing the narrative magic of...Read More

Knowing how your customer feels could be the key to building a lasting relationship with your brand. While there is a lot of steadfast data available, digital distances and cultural differences make it hard for marketers to understand how people really feel. Technological advancements are making it possible to overcome this complexity. In this article,...Read More

AI is now an integral part of our work and personal lives, making things easier with virtual assistants and smart devices that cater to our individual preferences. But the fundamental question – Is AI making our lives meaningful or are we getting caught in a web of dependency and vulnerability, possibly feeling isolated and emotionless,...Read More

Business storytelling elevates businesses above transactions. It weaves, crafts and connects businesses to its stakeholders with thoughtful narratives.   Think about Nike, their ‘Just do it’ campaign brilliantly championed them as visionaries who understood the intersection of sports, culture, and individual ambition, driving deeper connections with their audience beyond the product.  Today’s business landscape is built...Read More

Here’s an interesting story.  Sarah, an experienced marketer, had an interesting encounter when her client, John, visited her office one day. John, an enthusiastic inventor, had developed an innovative gadget he believed would transform the way people communicated. With a gleam of excitement in his eyes, he introduced his creation, “CommuTech,” a compact device promising...Read More