Two recent adverts tugged at heartstrings and brought forth fond memories of the nineties in the Indian diaspora. The first ad, launched in July 2023, celebrated India’s ‘social network’ with the popular tea brand – Red Label, which had teamed with Ogilvy’s creative team to pay homage to social networking – online and offline. Close...
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brand positioning, marketing, marketing strategy, we-storytellers
Unleash the power of positioning to connect with your audience, promote brand awareness and  enhance customer engagement.
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