Today, customers require social proof before they make a purchase decision. In fact, a Nielsen study shows that 88% of consumers buy products based on recommendations from people they know. This proof comes from customer stories – the experiences people share about your brand. Here’s the most important thing – customer stories validate your product’s...Read More
Everyone has something to say, but why should anyone listen? Well, if you are part of that group of everybody, your voice is drowned in the noise. You have your expertise and experience to share. Your knowledge can be a guiding light to new businesses, and aspiring professionals and propel a healthy exchange of ideas...Read More
Two recent adverts tugged at heartstrings and brought forth fond memories of the nineties in the Indian diaspora. The first ad, launched in July 2023, celebrated India’s ‘social network’ with the popular tea brand – Red Label, which had teamed with Ogilvy’s creative team to pay homage to social networking – online and offline. Close...Read More
