Diversity and Storytelling in B2B Marketing and Branding Stories have fascinated both children and adults for centuries. People are drawn to stories because of their inclination to find meaning in everything. Every moral or virtue can be associated with an account in all cultures across the world. After all, stories create an experience that can...Read More
In the second #LeadershipStorytelling story, we discuss the advantages of storytelling in improving revenue and increasing operational efficiency. Read on.Read More
Global companies use storytelling as a leadership strategy and great leaders lead by the story. Explore our first story from the #LeadershipStorytelling series.Read More
Some stories influence us like none other. That’s the art of persuasive writing. Explore how to master it and build a connection with the readers.Read More
“Once upon a time there was a ……” Does your eyes get wide and your back relaxes when you read or listen to the words above? Well, you are normal and it’s a very common behaviour among homo sapiens. Stories are something that make people pause and think, combine good stories with a master storyteller,...Read More
