A published author, TEDx speaker and branding expert, Kiran has shaped nearly 400 brands, both global and local, and has created over 50 from scratch....Read More
AI has transformed the marketing world, making teams more efficient and improving how campaigns are run. While the benefits are clear, the flood of AI-generated...Read More
Remember the G.I Joe action figures from your childhood? Here is a little trivia about them. In 1982, Hasbro got together with Marvel to introduce...Read More
An entrepreneur, innovator, tech leader and storyteller, Atul Jalan’s insights on analytics and consumer tech are sought by publications and forums worldwide. His single objective...Read More
Gone are the days when keywords were the only SEO technique that mattered. Today, high-quality content combined with well-researched keywords play a crucial role in...Read More
AI, with its diverse content generation tools, is significantly reshaping the content marketing industry. A recent Statistical report reveals that the global market revenue of...Read More
An award-winning journalist, renowned radio and TV personality, and a media entrepreneur, Vasanthi Hariprakash excels in the art of storytelling. She is the Founder-Editor of...Read More
The impact of Artificial Intelligence (AI) on marketers is reshaping the way they approach their craft. From data analytics to customer engagement, AI is influencing...Read More
A story coach, founder, speaker and consultant, Ameen Haque has more than two decades of experience across advertising, theatre, and mythology. He holds a deep-seated...Read More
Today, customers require social proof before they make a purchase decision. In fact, a Nielsen study shows that 88% of consumers buy products based on...Read More
A seasoned consultant, trainer, speaker and thought leader, Sandrine Bardot is a true expert in organization transformation with an impressive 30-year journey spanning diverse sectors...Read More
Boosting your personal brand on LinkedIn requires more than great content; it demands an engaged and valuable audience. We’ve outlined the top 9 strategies to...Read More
In 2024, we can anticipate a series of positive market changes and significant global events, some even challenging & critical. Effective leadership will be crucial,...Read More
A founder, brand strategist, coach and bestselling author, Ambi M G Parameswaran brings over 40 years of experience in crafting successful brand stories for notable...Read More
A passionate learner, marketer and storyteller, Aditya finds joy in the exploration of change and transformation across industries, geographies, and cultures. With an extensive background...Read More
Knowing how your customer feels could be the key to building a lasting relationship with your brand. While there is a lot of steadfast data...Read More
AI is now an integral part of our work and personal lives, making things easier with virtual assistants and smart devices that cater to our...Read More
Business storytelling elevates businesses above transactions. It weaves, crafts and connects businesses to its stakeholders with thoughtful narratives. Think about Nike, their ‘Just do it’...Read More
Here’s an interesting story. Sarah, an experienced marketer, had an interesting encounter when her client, John, visited her office one day. John, an enthusiastic inventor,...Read More
Influencer marketing or social media marketing has been associated with B2C for a very long time. But given its reach and credibility today, it is...Read More
Winston Churchill famously asserted, “The difference between mere management and leadership is communication.” Effective leadership communication is the bedrock of trust, engagement, and a shared...Read More
Two recent adverts tugged at heartstrings and brought forth fond memories of the nineties in the Indian diaspora. The first ad, launched in July 2023,...Read More
Recently, I had a disappointing interaction with the customer service of a well-known brand. I had purchased a laptop from a reputed electronic store, and...Read More
End of the world epidemic or wonder box of unlimited potential – the expectations from Artificial Intelligence (AI) are immense. When Geoffrey Hinton, ex VP...Read More
It was 1947. Like thousands of others, a young man arrived in Delhi from Sialkot, Punjab, fleeing the horrors of Partition. With just Rs. 1,500...Read More
A kaleidoscope is always intriguing. As a child, I was captivated by the array of diverse, colourful designs. Unaware of the workings of a kaleidoscope,...Read More
Diversity and Storytelling in B2B Marketing and Branding Stories have fascinated both children and adults for centuries. People are drawn to stories because of their...Read More
It’s been a little more than 2 years since I joined We-Storytellers, a community that is driven to make an impact in the business storytelling...Read More
Read our blog to explore the often-overlooked need for connection with workplace and colleagues post departure. And understand the current dynamics at play and the...Read More
Curious about similarities between Elon Musk and Mark Zuckerberg? Other than being tech moguls and multi-billionaires, around age 12, both had, of their own accord,...Read More
With new digital initiatives taking the front seat in driving organizational innovation, marketers should help voice out their organization's commitment to protecting data and communications.Read More
Read our blog to explore the vital milestones in the journey of a first-time business storyteller and how it helps build valuable lessons for work...Read More
Stories have been the source of information retention since the dawn of humankind. Teachers and marketers have been using the art of storytelling as an...Read More
With marketing attribution, you can identify which content is driving conversions and generating revenue. Read our blog to find out the steps on getting.Read More
Personal bands built on the foundation of authenticity and experience will stay. Here is our take on preserving the sanctity of Personal Branding on LinkedIn.Read More
It’s a cluttered marketplace out there, so how do I make my product stand out? This question has often haunted all Product Marketers (PMs). With...Read More
It has been merely days since we all witnessed the wonders of the universe courtesy of the James Webb Space Telescope. A technological marvel in...Read More
As writers, we invest time trying to work out the likely impact of our storytelling on the reader. The packaging of words evokes emotions and...Read More
Explore a compiled list of growth hacks from our business cases and storytelling experience to increase the reach of your LinkedIn content to a larger...Read More
Though touted as the future of the internet, the metaverse is more than that. It will transform how we live, from interactions to music, fashion...Read More
Metaverse is a futuristic technology waiting to capture the attention of next-gen consumers. The world of content marketing is preparing for the next milestone in...Read More
The gig economy is transforming the work landscape, offering possibilities for growth. And businesses who take the right steps will come out on top.Read More
Who exactly is responsible for employer branding in 2022 is the million-dollar question. Is it HR, CEO, Marketing or none? Read our blog to find...Read More
Storytelling Workshops helps you sharpen your business storytelling skills for a win-win situation. Now engage your co-workers better giving way to shared vision and goals.Read More
Are marketers doing enough to get adequate returns marketing investments? We have charted Five Commandments of business storytelling for the perfect business story.Read More
With the Great Resignation making monumental strides, is it signaling a shift in employer-employee relations? How do employers overcome this great phenomenon?Read More
Accelerating business communication channels in organizations are a challenge for many. Storytelling workshops enhance your business storytelling skills to engage your co-workers better.Read More
If you are not telling a good story, you are leaving money on the table. The ultimate goal of a marketer is to build a referenceable customer...Read More
Imagine someone is out there job-hunting. The candidate explores various job portals looking for new opportunities. In the digital age people have multiple options while job surfing. As an employer, how does one stand...Read More
With all online discussions, it can be difficult to choose the best growth plan for building a social media brand. It is frequently a combination...Read More
Thought Leadership is much more than driving your own personal brand. A Thought Leader drives and inspires others to become leaders in their own right. Read More
Finding a common ground begins by developing listening, understanding, trust, empathy and encouragement. These attributes are cultivated with practice. Read More
In the second #LeadershipStorytelling story, we discuss the advantages of storytelling in improving revenue and increasing operational efficiency. Read on.Read More
Global companies use storytelling as a leadership strategy and great leaders lead by the story. Explore our first story from the #LeadershipStorytelling series.Read More
Some stories influence us like none other. That’s the art of persuasive writing. Explore how to master it and build a connection with the readers.Read More
If you are about to begin your startup marketing journey, make sure to avoid these three mistakes. This blog is an entrepreneur's journey to success. Read More
When startups are busy laying the foundations, marketing often takes a backseat. Shouldn't marketing be paralleled with other critical activities? Read More
Business writing and creative writing are the twains that do not meet. Well, mostly. What if the both mingle? What happens when the tropes and...Read More
